I Help Businesses Grow 800% Through Data-Driven Digital Marketing
Digital Marketing Strategist with proven track record of reducing CAC by 75% and achieving 100% client retention
đź“Ť Irvine, CA | Open to Relocation
I Help Businesses Grow 800% Through Data-Driven Digital Marketing
Digital Marketing Strategist with proven track record of reducing CAC by 75% and achieving 100% client retention
đź“Ť Irvine, CA | Open to Relocation
2000x Organic Traffic Growth
75% CAC Reduction
4X Average ROI on Ad Spend
4,5+ Years Experience
Managed $50K+ Ad Spend
The Beginning: I discovered my passion for digital marketing in an unexpected place—a construction materials company in Jakarta. Tasked with building their online presence from scratch, I became obsessed with a simple question: How do you make people care about concrete and steel online?
That challenge taught me everything. Within a year, I’d taken their website from zero to 2000x organic traffic growth. Not through tricks or hacks, but by understanding that even B2B buyers are humans looking for solutions to real problems.
The Evolution: At Alterra Academy, I faced my biggest challenge yet. The EdTech startup was hemorrhaging money—$500 per customer acquisition in a market that demanded $150 or less. The board was asking tough questions.
Over six months, I rebuilt their entire marketing operation. We shifted from spray-and-pray advertising to precision targeting. The result? CAC dropped to $125 while our social media community grew from 1,200 to 9,600 engaged learners. But more importantly, I learned how to build and lead a team that could sustain these results
Ready to Bring My Digital Marketing Expertise to the US Market
After 4+ years mastering digital marketing in Southeast Asia’s competitive landscape, I’m excited to bring my skills to the US market. I’ve been studying US consumer behavior, following American marketing thought leaders, and even adjusted my recent campaigns to align with Western best practices.
Recently relocated to Irvine, I’m eager to learn the nuances of US market dynamics while contributing the fresh perspectives and proven strategies I’ve developed. I believe my experience scaling businesses in emerging markets—where every dollar counts and creativity is mandatory—will bring unique value to a US team.
Ready to Bring My Digital Marketing Expertise to the US Market
The Beginning: I discovered my passion for digital marketing in an unexpected place—a construction materials company in Jakarta. Tasked with building their online presence from scratch, I became obsessed with a simple question: How do you make people care about concrete and steel online?
That challenge taught me everything. Within a year, I’d taken their website from zero to 2000x organic traffic growth. Not through tricks or hacks, but by understanding that even B2B buyers are humans looking for solutions to real problems.
The Evolution: At Alterra Academy, I faced my biggest challenge yet. The EdTech startup was hemorrhaging money—$500 per customer acquisition in a market that demanded $150 or less. The board was asking tough questions.
Over six months, I rebuilt their entire marketing operation. We shifted from spray-and-pray advertising to precision targeting. The result? CAC dropped to $125 while our social media community grew from 1,200 to 9,600 engaged learners. But more importantly, I learned how to build and lead a team that could sustain these results
After 4+ years mastering digital marketing in Southeast Asia’s competitive landscape, I’m excited to bring my skills to the US market. I’ve been studying US consumer behavior, following American marketing thought leaders, and even adjusted my recent campaigns to align with Western best practices.
Recently relocated to Irvine, I’m eager to learn the nuances of US market dynamics while contributing the fresh perspectives and proven strategies I’ve developed. I believe my experience scaling businesses in emerging markets—where every dollar counts and creativity is mandatory—will bring unique value to a US team.
I'm seeking a role where I can both contribute and grow. Learn from US marketing leaders while sharing innovative approaches that worked in highly competitive, resource-constrained environments.
I thrive where data meets creativity, and I’m excited to adapt my proven frameworks to the US market’s unique opportunities.
Building Marketing Systems That Scale
Sometimes the best strategy is to rebuild from first principles & Leadership is about making your team better than yourself.
Featured Roles:
Digital Marketing & Client Expansion Lead | Exgent June 2024 – September 2024 | Indonesia (Remote)
When I joined Exgent, the agency was at a crossroads—great creative work but struggling to scale. In four months, I:
- Built a systematic approach to client acquisition, landing 2 enterprise accounts
- Created SOPs that improved team output quality by 40%
- Developed a marketing operations framework now used across all accounts
Key Learning: Great marketing isn’t just creative—it’s repeatable and scalable.
Marketing & Admission Manager | Alterra Academy February 2024 – July 2024 | Jakarta, Indonesia
Inherited a marketing department burning $500 per student acquisition. The mandate was clear: fix it or shut it down. I chose option three—transform it completely:
- Restructured the entire funnel, reducing CAC by 75% to $125
- Built a content engine that grew social following by 800%
- Implemented marketing automation that increased conversion rates by 3x
Key Learning: Sometimes the best strategy is to rebuild from first principles.
Digital Marketing Lead | Alterra Academy July 2022 – February 2024 | Jakarta, Indonesia
My longest tenure taught me the importance of sustainable growth:
- Scaled organic traffic 4x through technical SEO and content strategy
- Managed $2M+ in ad spend across Google, Meta, and LinkedIn
- Built and mentored a team of 8 marketers across content, paid media, and design
Work That Moved the Needle
Some Key Projects & Results (Portfolio Pieces)
The 2000x Traffic Transformation
Challenge: Tunjuk Material had zero online presence in a traditional industry
My Approach: Built SEO-first strategy targeting commercial buyers
Result: 0 to 2000x organic growth, first-page rankings for 15+ keywords
Skills Demonstrated: Technical SEO, Content Strategy, WordPress Development
The 2000x Traffic Transformation
Challenge: Tunjuk Material had zero online presence in a traditional industry
My Approach: Built SEO-first strategy targeting commercial buyers
Result: 0 to 2000x organic growth, first-page rankings for 15+ keywords
Skills Demonstrated: Technical SEO, Content Strategy, WordPress Development
The CAC Reduction Playbook
Challenge: Alterra Academy’s unsustainable $500 customer acquisition cost
My Approach: Implemented cohort analysis and continuous testing cycles. Pivoted from volume-based campaigns to quality-focused strategy—constantly evaluating performance weekly. Shifted focus to lowering CPL while simultaneously improving lead qualification through multi-touch attribution and behavioral scoring.
Result: 75% reduction to $125 CAC while increasing qualified lead rate by 40%
Skills Demonstrated: Data Analysis, Strategic Pivoting, Paid Media Optimization, Marketing Automation
The CAC Reduction Playbook
Challenge: Alterra Academy’s unsustainable $500 customer acquisition cost
My Approach: Implemented cohort analysis and continuous testing cycles. Pivoted from volume-based campaigns to quality-focused strategy—constantly evaluating performance weekly. Shifted focus to lowering CPL while simultaneously improving lead qualification through multi-touch attribution and behavioral scoring.
Result: 75% reduction to $125 CAC while increasing qualified lead rate by 40%
Skills Demonstrated: Data Analysis, Strategic Pivoting, Paid Media Optimization, Marketing Automation
The Brand Building Sprint
Challenge: Launch Avatara.id sub-brand in 90 days while growing Alterra Academy’s social presence. My Approach: Built the entire Avatara brand from scratch—logo, guidelines, website, and go-to-market strategy. Simultaneously transformed Alterra Academy’s social media from 2,000 to 35,000 real followers through authentic content strategy, earning verified status organically (no paid verification).
Result: Avatara launched successfully with 10K users in first quarter; Alterra achieved verified account status. Skills Demonstrated: Brand Development, Organic Growth Strategy, Project Management, Team Leadership
The Brand Building Sprint
Challenge: Launch Avatara.id sub-brand in 90 days while growing Alterra Academy’s social presence. My Approach: Built the entire Avatara brand from scratch—logo, guidelines, website, and go-to-market strategy. Simultaneously transformed Alterra Academy’s social media from 2,000 to 35,000 real followers through authentic content strategy, earning verified status organically (no paid verification).
Result: Avatara launched successfully with 10K users in first quarter; Alterra achieved verified account status. Skills Demonstrated: Brand Development, Organic Growth Strategy, Project Management, Team Leadership
Skills & Competencies (What I Bring)
Technical Skills Meet Strategic Thinking
Languages: English (Professional) | Indonesian (Native)
Marketing Operations
Building scalable & automate marketing systems and processes
Paid Media
Google Ads, Meta Ads, LinkedIn Campaign Manager & TikTok Ads
Data Analytics
Decision making based on data using Google Analytics & other attribution modeling
SEO/Content
Technical optimization, content strategy, link building
Website Building
Build and managed WordPress Website from scratch.Â
Team Leadership
Hired, managed & focusing nurtured teams up to 12 people (from Intern to full-timer)
Tools & Platforms: Google Ads/Analytics | Meta/LinkedIn Ads | SEMrush/Ahrefs | HubSpot| Adobe Suite.
Connect With Me
Think I Can Help? Scale Your Business
Feel free to shoot me a question anytime!